GRAPHIC DESIGN MANAGER, MARKETING
- Partnered directly with the CEO to lead brand and marketing initiatives, evolving from freelance designer to Design Manager overseeing creative direction and production across marketing.
- Built and guided a compact creative team producing cross-channel marketing and branded assets, including digital content, product launches, sales enablement materials, e-catalogs, reports, and presentations. Work spanned web, print, and email deliverables supporting company-wide marketing and sales goals.
- Modernized a legacy brand identity and built adaptable systems balancing seasonal variety with brand continuity, streamlining workflows and elevating creative output across print and digital channels.
- Directed design and production for curated, product-forward e-catalogs and campaign assets across digital channels, trend books, and seasonal campaigns, reinforcing brand perception and supporting product sales.
- Led cross-functional collaboration with Marketing, Product, and Sales to translate strategy into actionable creative, from concept decks and marketing collateral to digital campaigns and sales enablement, managing stakeholder input throughout.
- Championed creative operations improvements that optimized throughput, reduced revision cycles, and strengthened overall design quality.
CONTRACT GRAPHIC DESIGNER
- Collaborated with the CEO/Creative Director to concept, wireframe, and design custom web platforms, dashboards, and UI/UX solutions for B2B and public-sector clients.
- Designed and produced integrated campaigns, ads, catalogs, workbooks, and environmental graphics, for clients including NYSERDA, Rockland County, and the NY Young Presidents’ Organization.
- Supported creative development from concept through production, ensuring design intent aligned with strategy and usability goals.
FREELANCE GRAPHIC DESIGNER
- Led design and rebranding initiatives for education, healthcare, and clean-energy clients, including Adva Optical, College Board’s College Success Initiative, and Dometech Solar, delivering cohesive visual systems and marketing collateral that clarified messaging across print and digital platforms.
JUNIOR DESIGNER – SENIOR DESIGNER
- Designed print and digital materials, from ads and annual reports to brand identities, for clients across publishing and lifestyle sectors, and directed the agency’s rebrand to Zon Creative, including new identity, collateral, and art direction for Benzo Magazine.