GRAPHIC DESIGN MANAGER, MARKETING
- Partnered with the CEO and executive leadership on brand and marketing initiatives, growing from freelance support into an in-house leadership role overseeing creative direction and marketing execution from concept through delivery.
- Managed a compact in-house creative team producing campaigns, digital design, print collateral, catalogs, packaging, presentations, email marketing, and merchandise creative supporting a full range of marketing and sales initiatives.
- Modernized an established brand by refining its identity system, campaign creative, product presentation, and core marketing materials, balancing seasonal creative freedom with an evolving, cohesive visual language.
- Oversaw design and production for merchandise collections, product drops, catalogs, packaging, campaign assets, and seasonal initiatives across print and digital, keeping campaigns fresh while navigating production constraints, marketing timelines, and changing business priorities.
- Collaborated with Marketing, Product, Sales, and Executive Leadership to align business priorities with creative execution, managing stakeholder feedback from concept through delivery.
- Built and improved Marketing operations by evaluating and implementing creative tools and production systems, developing new workflows, and refining processes that strengthened internal operations, increased efficiency, and eased cross-functional handoffs.
AGENCY GRAPHIC DESIGNER
- Partnered closely with the CEO and Creative Director to shape concepts, build wireframes, and deliver tailored web platforms, dashboards, plus UI/UX solutions for B2B and public-sector accounts.
- Created and delivered integrated campaign work across ads, catalogs, workbooks, and environmental graphics for clients such as NYSERDA, Rockland County, and the NY Young Presidents' Organization.
- Supported projects from early creative development through production, ensuring design intent aligned with strategy and usability goals.
CONTRACT GRAPHIC DESIGNER
- Directed design and rebrand efforts for education, healthcare, and clean-energy organizations, including Adva Optical, College Board's College Success Initiative, and Dometech Solar, producing visual systems and marketing collateral that sharpened messaging across print and digital platforms.
JUNIOR DESIGNER – SENIOR DESIGNER
- Designed print and digital materials ranging from ads and annual reports to brand identities for clients across publishing and lifestyle sectors, and directed the agency's rebrand to Zon Creative, including a new identity, collateral, and art direction for Benzo Magazine.
JASON@SCHMITTYGOODNESS.COM
917.497.7349 | BRUNSWICK, ME 04011
